A Special 2-Day Conference
Moving Modern Print Buyers Forward & Upward
October 4 - 5, 2010
McCormick Place South
Special Low Price
$299
If you register by
September 3rd.
Registration includes an exhibits hall pass for all
four days of the show.
REGISTER NOW
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Calling all experienced print buyers! This thought-provoking 2 half-day morning educational event will address the challenges print buyers face in today’s print-buying environment including how to use cross-media strategies to improve the bottom line, plus a primer on new applications in digital printing.
Sessions are held in the morning through lunch to allow sufficient time in the afternoon to visit the expansive show floor where they’ll connect content with practical application. The print buyer at GRAPH EXPO will focus on experiencing new technologies, applications and trends in print manufacturing.
The Print Buyer Forum consists of the following five seminars: B1, B2, F2, B3, B4 (descriptions listed below). Breakfast is provided the first two days and a special lunch seminar on the first day of the Forum. You can choose to register for the entire Forum which includes all five seminars at the exceptionally low price of $299 or, if you do not want to attend all seminars, you can register for seminars individually at $125/each (discounts apply after two seminars).
FORUM SESSIONS
B1 - A Print Buyer’s Personal Workflow: Optimum Productivity in a Demanding Career
Peter Muir, President, Bizucate, Inc.
B2 - Brainstorming Session: What Keeps Today's Print Production Pros Up at Night?
Margie Dana, President, Print Buyers International
F2 – Lunch Session: Status of Printing in the U.S.
Frank Romano, RIT Professor Emeritus
B3 - Using Cross Media Strategies to Improve Your Firm's Bottom Line
Steven Schnoll, Owner, Schnoll Media Consulting
B4 - Amazing New Apps in Digital Printing
Frank Romano, RIT Professor Emeritus
Monday, October 4
8:30 am – 10:00 am
B1 - A Print Buyer’s Personal Workflow: Optimum Productivity in a Demanding Career
(breakfast session)
Peter Muir, President, Bizucate, Inc.
Each day brings new challenges and opportunities to professional print buyers that can quickly become overwhelming, thereby disrupting your ability to work efficiently.
Effective and successful professionals operate as finely tuned machines - which requires maximum productivity and awareness. For you to navigate the continually shifting waters of a demanding print buying career, you need to develop your own streamlined personal workflow.
Peter Muir, president of Bizucate Inc., will start your morning off by outlining the business mindset and tips you will need to achieve your most profitable workflow.
Covering the challenges of time management, efficient task prioritization and developing a future-facing career path in this evolving communications industry, Mr. Muir will lay out the structure for a basic personal workflow, beginning on a daily basis and then branching out into a long-term, adaptable plan that will allow you to establish goals, assess opportunities, and achieve consistently successful progress.
It will be a reinvigorating discussion with a foundation in very practical methods and ideologies. The skills and tips highlighted in this morning session will help you make the most of the additional GRAPH EXPO presentations and conversations.
Please fill out the optional form found here.
You will learn:
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Methods for incorporating social media into your work to optimize your reach and efficacy as a print buyer
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Tools to help you prioritize daily tasks as well as unanticipated challenges
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Ways to benchmark your processes in order to help you continually improve your print buying efforts
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Resources you can refer to for news, trends and discussions to ensure you're operating on the cusp of relevance
Who should attend:
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Those looking to reinvigorate their professional workflow and business mindset
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Those curious about how new techniques or technology could make them more successful
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Those interested in learning about how an improved workflow can increase their profitability
10:30 - 12:00 noon
B2 - Brainstorming Session: What Keeps Today's Print Production Pros Up at Night?
Margie Dana, President, Print Buyers International
Meet your peers and share with them what challenges you face, how your career is evolving, and what the industry can do to help. Margie Dana facilitates this fast-paced session to elicit the top issues and challenges today's print sourcing pros are facing. Comments will be collected and a follow-up document will be compiled and sent to every attendee. This format tends to elicit a large number of resources and new ideas - and every attendee will benefit.
You will learn:
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Current challenges shared by print buying peers
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New resources for managing your print production responsibilities
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Dramatic changes to the role of corporate print buyers across the country
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How other attendees are dealing with transformative changes in the field
Who should attend:
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Corporate and agency print buying professionals
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Graphic designers who source printing
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Marketing managers who oversee a sizable print spend and/or a staff of print buying specialists
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Print CEOs as well as print sales and service reps to better understand current challenges of today's print buying and designing professionals
12:15 pm - 1:45 pm
F2 – Lunch Session: Status of Printing in the U.S.
Frank Romano, RIT Professor Emeritus
The printing industry is changing. There are seismic forces affecting print volumes and print production. This session will describe the changes and define the characteristics of those firms, big or small, that will survive and prosper. Print changes will ripple through creative and print buying and affect all parts of the print value chain. A projection of printing industry demographics will be presented.
You Will Learn:
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Defining the printing industry
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Printing industry demographic changes
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Trends in establishments and employees
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Printing production trends
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Print volume dynamics and markets
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Value chain effects
Who Should Attend:
Tuesday, October 5
8:30 - 10:00 am
B3 - Using Cross Media Strategies to Improve Your Firm's Bottom Line
(breakfast session)
Steven Schnoll, Owner, Schnoll Media Consulting
Companies of all sizes are focusing on how to best use cross media strategies to improve the bottom line. Many of these breakthrough technologies, like social media, data analytics and QR codes, have many integrated elements. Understanding the information architecture and all the moving parts will help you make better informed decisions that can deliver definable results.
You will learn:
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Defining cross media
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Applying the “Three Rights”
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Technologies that are HOT and those that are NOT
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Methods to generate revenue with cross media target marketing
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Characteristics of a good supplier
Who should attend:
10:30 - 12 noon
B4 - Amazing New Apps in Digital Printing
Frank Romano, RIT Professor Emeritus
Digital printing is now mainstream. You can have special colors, coating, gloss coating, textured coating, extended gamut, and more. Higher resolution and special software produce excellent color. The number of applications and products that can be produced has expanded. Learn how digital printing is changing printing.
You will learn:
Who should attend:
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Print buyers
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Marketing specialists
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Graphic designers