Making it Relevant!
Monday, October 8, 2012
The average person views up to 3,000 marketed messages in a day with numbers surely to grow in the coming years. So how is your message going to stand out and get noticed? How is your company going to position itself to create systems and processes to respond to the diminishing window of time you have to communicate your message? It is about the right message at the right time to the right person. This half day seminar will focus on relevant thought, design, execution, results and executives.
Industry and subject matter experts talk about best practices, case studies and trends within the industry. Join Xplor sessions and feel comfortable sharing your thoughts and asking questions of the expert and other attendees.
Education in the morning and visiting the vendors in the afternoon . . . what a great combo!
“Making it Relevant!”
October 8, 2012 • McCormick Place, Rooms tbd
X1 - Best Practices for Design and Color Quality
Mary Schilling, Finch Paper LLC
X2 - The Mail Truck vs. The Cloud: The Digital Mailbox Revolution
Ernie Crawford M-EDP, President, Crawford Technologies with special guest John Payne, CEO, Zumbox
X3 - How to Integrate Scaling, Security & Compliance Into Your Document Workflow Strategy
Mary Ann Rowan, Solimar Systems
X4 - Will It Mail? Design Considerations for Inkjet Transaction and Direct Mail
Pat McGrew M-EDP, CMP, Hewlett-Packard
X5 - Mining and Using Social Media Data to Increase Customer Engagement and Relevant Multichannel Communications
Bill Parker, GMC Software Technology
X6 - Making it Relevant: An Introduction to Variable Data Printing
Carlyn Campbell, Equitable Life & Casuality
X7 - Color Theory Meets Document Design: How to Make Your Documents Sing in Color!
Terry Wozniak, Eastman Kodak Company
X8 - Linking Print and Mail: Transitioning to a White Paper Factory™ Workflow
Kevin Marks, Pitney Bowes
X9 - One Algorithm Doesn’t Fit All
Mike Bryant, Ricoh
Xplor Session Options:
Select 1, 2, or 3 Xplor sessions on Monday and your pass to the exhibit show floor is included. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminars Value Package.
1 Session - Select 1 session out of 9 sessions on Monday, October 8, 9 a.m.- 12 noon
(priced separately and cannot be combined as part of a GRAPH EXPO Seminars Value Package)
3 Sessions - Select 3 sessions out
of 9 sessions on Monday, October 8, 9 a.m.-12 noon
(priced separately and cannot be combined as part of a GRAPH EXPO Seminars
About Xplor International
Incorporated in 1981, Xplor International, also known as Xplor® and as The Electronic Document Systems Association®, is the worldwide association of users and suppliers of the products and services that create, modify, and deliver customized information and communications using a variety of technologies and media.